October 13, 2026
Idan Amadi and Aroma launch a new coffee
תמונה: ויקיפדיה
The Aroma coffee chain is launching a new black coffee.
The coffee is called 'Jerusalem Coffee'.
The singer and actor Idan Amedi is a partner in the project.
Amadi is a well-known Israeli singer.
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He became famous on the TV show 'Kochav Nolad'. He also acted in the famous series 'Fauda'. In the series, he played a fighter in a special unit.
After October 7, 2023, Amadi enlisted in the reserves. He fought in the Gaza Strip. In January 2024, he was seriously injured during the war. The doctors treated him in the hospital. After a recovery period, he returned to performing.
Now, Amadi is participating in a new project with Aroma. The company is investing 20 million shekels in it. The coffee will be produced in Aroma's factory. It will be available in all 190 branches of the chain. In the future, it will also be sold in supermarkets.
Aroma and Idan Amadi are connected to Jerusalem. That's why they chose the name 'Jerusalem Coffee'.